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Understand audiences

Run a moderated AI Focus Group

Run a moderated session against an editable discussion guide and get findings that quote what was actually said.

Participants
4–12 Workers
You get
Themes and verified quotes

What makes it different

Opening perspectives first and a wrap-up last, with sections in between; everyone answers a section once, then the moderator either probes the named few or moves on. Airtime is computed on the server.

Where it stops

The panel is generated, not recruited. Nothing here is qualitative research on real participants.

Focus Group

How a session is paced

A moderated session has a running order, and in a Focus Group that order is a structure the run enforces rather than a suggestion in a prompt. An opening perspectives section always comes first and a wrap-up always comes last, with one to six topic or stimulus sections in between.

Inside a section the shape is fixed: the moderator asks once, everyone answers once, and then the moderator either probes — putting a follow-up to the named few, not to the room — or moves on. Depth caps the probing, so a section cannot run away with the budget of the ones after it.

Stimulus material is bound to the section that uses it. A card nobody points at is flagged as a warning rather than blocking the run: the session still starts, and you still find out before it does.

Five sections in order: opening perspectives always first, three topic and stimulus sections in the middle, and a wrap-up that is always last, with a bracket under the middle reading one to six topic or stimulus sections.
Opening perspectives first, wrap-up last, one to six sections between.
The turn engine: the moderator opens and asks the question once, everyone answers once in a response sweep, then the moderator either probes — a reaction sweep of only the named few, up to two probe rounds per section on standard depth — or moves on to the next section, ending at completed.
Ask once, sweep once, then probe the named few or move on.
Guide sections on the left bound to stimulus cards on the right: section 3 points at card 1, section 4 points at card 2, a topic section uses no card, and card 3 is not bound to any section — an unbound card is a warning, never a blocker.
Every stimulus card belongs to a section, or it is flagged.

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