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Understand audiences

Simulate audience reactions round by round

Run an idea past a synthetic audience and watch opinion move — or fail to move — round by round.

Participants
12–50 synthetic participants
You get
Metrics and Observer report

What makes it different

Round one is isolated and becomes the baseline. After that each participant hears a fixed set of neighbours and sees only the round before theirs, never the one they are in.

Where it stops

A synthetic audience is a simulation, not a sample. It measures no real population.

TribeMind

Who hears whom

A synthetic audience that all reads the same feed is not an audience, it is one opinion repeated. So in TribeMind nobody hears the crowd. Each participant is given a fixed set of neighbours and hears those, in every round, and nobody else.

The connection runs one way: participant 1 hearing someone does not mean that person hears them back. That asymmetry is what lets an opinion travel through part of the audience instead of arriving everywhere at once.

Rounds are sealed the same way. Round one is isolated — the stimulus and nothing else, not even the knowledge that anyone else is answering — and it is the baseline every later round is measured against. From round two on, a participant sees what their neighbours said in the round before, never what those same neighbours are saying in the round they are in.

A circle of twelve participants highlights one listener and the six neighbours whose contributions they receive. Every participant has their own fixed set; hearing someone does not mean they hear you back.
Every participant hears a fixed few — and not the same few.
Two panels. Round 1, isolated: the stimulus cards and nothing else — no neighbours, no totals, no idea that anyone else is answering. Round 2, social: the stimulus cards plus what their six neighbours said in Round 1, while what those neighbours are saying in Round 2 is not shown to them.
A round sees the round before it, never the one it is in.
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