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Understand audiences

Compare messages with simulated audiences in Reach Test

Screen several versions of a campaign message on a synthetic crowd before launch and see who each one reaches and how it lands.

One message · a synthetic crowdA shared message connects text preparation, bounded exposure waves and reaction collection. Responses inform whether exposure continues to unseen people.One message · a synthetic crowdExposure grows only while conditions holdPrepare the textYour exact wordsThe chosen placementOne consistent setupShow it in wavesA bounded group at each waveUnseen people must remainProgression depends on responseCollect reactionsPlacement-specific reactionsA sample explains barriersResponses inform progressionConditional progression · Audience bounds are not promised reach
Exposure grows in waves only while the progression conditions hold.
Participants
1–5 message variants, a synthetic crowd
You get
Reach, reactions and a variant ranking

What makes it different

Variants are shown to the same synthetic crowd in waves, so each one is compared against the same audience under the same exposure.

Reach Test

From your exact words to their reactions.

Prepare one to five message variants for a chosen placement. Each variant uses the same synthetic audience and crowd seed, so you can compare the wording under a consistent setup.

The message is shown in waves. Progression depends on the crowd’s response and whether unseen people remain; a wave’s audience bound is not promised reach. Simulated people react in ways that fit the placement, with a sample explaining what stopped them.

Compare reach, reactions and differences between audience groups. Use those patterns to decide which messages deserve testing with real people. The crowd is synthetic, so the ranking is directional and does not predict a real campaign’s performance.

Compare variants under the same conditionsMessage variants pass through the same synthetic crowd to a comparison of reach and reactions. The visual is illustrative and shows no measured campaign results.Variant AYour message textVariant BYour message textVariant CYour message textSame synthetic crowdSame audience and crowd seedSame placementConsistent comparisonCompare resultsReach and reactionsAudience-group differencesVariant rankingIllustrative three-variant setup · 1–5 variants · Synthetic and directional
Compare variants against the same crowd, then take the findings into real-world testing.

When to use it

Screen several versions of a launch message before a real campaign. Look for wording that earns attention and groups whose reactions diverge.

Example brief

Illustrative input, not a completed run or measured result.

Compare three proposed launch messages for the same social-feed placement: 'A clearer path through setup', 'Help your team reach its first useful result' and 'Put onboarding guidance where questions arise'. Keep the product context and synthetic audience the same so the wording is the main difference. These are candidate messages, not demonstrated product outcomes.

What to inspect in the report

Compare reactions, variant rankings and audience-group differences. Read the reaction explanations for confusion or unmet expectations before choosing messages for real-world testing. Simulated reach does not forecast campaign reach, conversions or a statistically significant winner.

Explore how simulated reactions change through discussion with TribeMind →

What you take away

Reach, reactions and a variant ranking with audience-group differences to guide the next round of real-world testing.

Where it stops

A synthetic crowd is a simulation, not a sample. Results are directional and measure no real audience.

Explore the other formats

Compare all Delibora formats →